The American Dreamer opens the doors to his lifestyle of easy sophistication, where confidence, optimism and charm shape the way every moment unfolds.
A cast headed by Patrick Schwarzenegger and Abby Champion showcase the modern prep wardrobe, joined by Tommy and Dee Hilfiger, Lionel Richie, Iman, MGK, Checo Pérez, Lucien Laviscount, Soo Joo Park, Luke Champion and Raphael Diogo.
AMSTERDAM, THE NETHERLANDS (February 2026) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces the Spring 2026 campaign as an invitation into Mr. Tommy Hilfiger’s world of ease, warmth and entertainment. Inspired by four decades of blending fashion with art, music, entertainment and sport, the campaign reflects a lifestyle built on confidence, charm and the joy of living well.
“For forty years, I built my brand around endless curiosity, a belief in dreaming big and a love of bringing people together,” said Tommy Hilfiger. “From the beginning, I looked to the creative voices shaping pop culture to help guide that vision. This season, we’ve invited a cross-generation cast of icons and contemporary voices to the ultimate Spring party – to share in the way I live. It’s a celebration alive with personality and modern American style.”
Capturing the ease and warmth at the heart of Tommy Hilfiger's world — the campaign brings together a cast guided by F.A.M.E.S., his blueprint for style and never-ending inspiration blending Fashion, Art, Music, Entertainment and Sport. Patrick Schwarzenegger and Abby Champion lead the guest list, joined by long-term friends of the brand Lionel Richie and Iman, and contemporary voices MGK, Checo Pérez, Lucien Laviscount, Soo Joo Park, Luke Champion and Raphael Diogo, each appearing in cameo moments that bring fresh energy to Tommy’s evolving circle.
“Tommy is the ultimate host — there’s always a sense of ease the moment you walk in,” said Patrick Schwarzenegger. “He brings people together in a natural way, so every moment feels relaxed. Abby and I loved being part of this campaign — it feels like a genuine snapshot of how he lives, dresses and connects with the people around him.”
Photographed by Lachlan Bailey, the campaign unfolds in an escape inspired by Tommy’s Palm Beach home — with classic Cadillacs sweeping up the estate drive and poolside loungers in red, white and blue setting the tone. A campaign film directed by Roman Coppola captures the celebration in full swing, as the VIP guest list is welcomed to a garden party defined by relaxed glamor and classic prep style. It’s a sunlit backdrop made for easy conversation, spontaneous arrivals and the kind of gathering that feels instantly iconic.
As the first in a series inspired by Tommy Hilfiger’s favorite global destinations, the campaign offers a seasonal glimpse into his way of living — shaped by places, people and how they come together. This season leans into the art of living well through garden gatherings, buzzing poolside moments and spontaneous escapes. Here, dressing up isn’t just about the outfit; it’s about the energy — effortless, assured and subtly unexpected.
“Ever since Patrick and I first worked with Tommy in his Fall 2024 campaign, we’ve been lucky enough to be pulled into his orbit of entertainment and timeless style,” said Abby Champion, “There’s something about the way he brings people together — you never know who’s going to arrive or what the night will turn into. One minute you’re chatting with Iman, the next Lionel Richie is behind the decks. That’s the magic of it – the energy makes the moment, and the style follows.”
The Spring 2026 collection is inspired by Tommy’s love for West Coast style and California’s relaxed yet refined take on modern prep dressing. The season’s offering is rooted in the most iconic prep pieces to build the new trans-seasonal wardrobe. For denim, new silhouettes are spotlighted – the barrel for her and relaxed straight for him – crafted in light, spring washes. For brighter days, transitional jackets come into focus with oversized trenches, chore coats and refined outerwear with heritage-inspired touches. A feeling of relaxed sophistication defines the offering, as iconic silhouettes such as the rugby and polo are elevated through rich cable textures and new club crest graphics, while spring occasion dressing is reimagined in iconic red, white and blue. Vacation-ready outfitting feels effortless with light layers and breathable linen essentials that move from day to night. Prep is made modern as the spirit of spring is redefined through the lifestyle that feels relaxed yet refined – effortlessly transitioning from seasonal layering to breezy resort dressing.
The Spring 2026 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.
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About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the spirit of Americana, the brand is defined by its red, white and blue DNA, rooted in expressions that are vibrant, confident and brave. The brand’s collections celebrate “Prep made Modern,” fusing timeless classics with a fresh twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections and products including men’s, women’s and kids’ sportswear, denim, accessories, footwear and fragrance.
Part of PVH Corp. [NYSE: PVH], global retail sales of TOMMY HILFIGER products were approximately $9 billion in 2024, with broad distribution around the world, including its largest global flagship store at tommy.com. Connect with TOMMY HILFIGER on Instagram, X, TikTok, YouTube and LinkedIn.
About PVH Corp.
PVH is one of the world’s largest fashion companies, driven by its two iconic brands, Calvin Klein and TOMMY HILFIGER. For more than 140 years, PVH has connected with and inspired consumers globally and now operates in more than 40 countries worldwide. For more information, visit PVH.com.