Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], celebrates the New Year with superstar singer and actor JISOO, announcing a capsule of modern prep that fuses American style with Asian tradition and culture. With togetherness at the heart of tradition, JISOO once again joins the Tommy family to spotlight the values of connection and celebration that define the moment, embodying a sophisticated expression of timeless style.
The Lunar New Year 2026 capsule presents a contemporary expression of timeless style. A rope logo inspired by the TOMMY HILFIGER archives and the brand’s nautical legacy runs throughout the collection, offering a refined nod to New England prep heritage. Standout silhouettes include reimagined polos, effortless crewnecks and sharp chinos, offering versatile layering options for every holiday moment. The palette of vibrant reds and bold blues highlights the optimism of the season, reflecting a bright, modern feel to the collection.
Blending a playful spirit with her signature elegance, JISOO brings the collection to life in a black leather varsity jacket paired with a twill mini-shirt dress and knee-high boots. She also embraces a sophisticated New Year mood in an ivory quilted jacket with gold buttons, layered over a red-and-white striped knitted polo, and a pleated black miniskirt paired with classic loafers — a look that captures her confident take on prep.
The New Year collection will be available on tommy.com, in TOMMY HILFIGER stores and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.
About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the spirit of Americana, the brand is defined by its red, white and blue DNA, rooted in expressions that are vibrant, confident and brave. The brand’s collections celebrate “Prep made Modern,” fusing timeless classics with a fresh twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections and products including men’s, women’s and kids’ sportswear, denim, accessories, footwear and fragrance.
Part of PVH Corp. [NYSE: PVH], global retail sales of TOMMY HILFIGER products were approximately $9 billion in 2024, with broad distribution around the world, including its largest global flagship store at tommy.com. Connect with TOMMY HILFIGER on Instagram, X, TikTok, YouTube and LinkedIn.
About PVH Corp.
PVH is one of the world’s largest fashion companies, driven by its two iconic brands, Calvin Klein and TOMMY HILFIGER. For more than 140 years, PVH has connected with and inspired consumers globally and now operates in more than 40 countries worldwide. For more information, visit PVH.com.