Consumer Engagement

Calvin Klein celebrates Mother’s Day: Mom as the Original Icon

Calvin Klein celebrates Mother’s Day with authenticity, intimacy and the idea that mothers are the original icons.

Starring model and mother Jasmine Tookes, alongside her husband Juan David Borrero and their daughter, the story unfolds by capturing the family in meaningful, everyday moments. Each narrative-driven frame reflects a sense of connection and ease, highlighting a modern expression of motherhood that feels personal, lived-in and real. Shot in partnership with Tookes and her family, the creative brings a real-life perspective to a curated Mother's Day edit defined by effortless elegance. 

The Mother’s Day offering features refined womenswear with clean lines, neutral tones and elevated fabrics—from lightweight linen dresses and relaxed shirting to smooth knits and soft sweaters for layering. Foundational cotton loungewear and signature underwear emphasize comfort and versatility, while classic accessories—including sleek handbags, textured mesh totes and minimalist jewelry and watches—complete the look. Timeless sandals and the brand’s signature fragrances provide a polished finish.

Calvin Klein Spring 2026 womenswear, and the Mother’s Day edit, is now available on calvinklein.com.

Credits: Directed and photographed by Morgan Pilcher

Editorial Credits: Calvin Klein 

Social: @calvinklein

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About Calvin Klein
Calvin Klein is one of the world’s leading global fashion lifestyle brands, founded in New York in 1968. Shaped by a way of living that meets culture, the brand’s distinctive, modern aesthetic informs its approach to iconic product design and influential brand storytelling. 
 
Across underwear, jeans, apparel, accessories, home and fragrance, Calvin Klein creates essential pieces that translate its American fashion roots to an international audience. Global retail sales of Calvin Klein products were approximately $9 billion in 2025.